Our Progress

BUILDING CHAMPIONS
AND
PREPARING LEADERS

Focus Areas Progress

Goals Progress

I. Student-Athlete Experience

GOAL 1: Enhance Leadership And Life Skills Programming To Build Champions and Prepare Leaders For Life After Athletics

1A

Add a staff position devoted to leadership development and life skills.

coming soon

Expected to be added winter 2019.

1B

Develop a student-athlete and family-orientation program.

coming soon

Expected to be completed fall 2019.

1C

Create a curriculum that addresses post-college life.

completed checkmark

Revamped mandatory orientation class for all freshmen and transfer student-athletes. Expanding additional life skills programming and Title Tuesday programing for 2017-18.

1D

Expand opportunities for the Student-Athlete Advisory Committee.

completed checkmark

Revamped mandatory orientation class for all freshmen and transfer student-athletes; expanded life-skills programming and Title Tuesday.


GOAL 2: Maintain High-Quality Athletic Training, Sports Medicine, Athlete Performance, Psychological, And Nutritional Services And Support To Our Student-Athletes

2A

Tour other athletic training tables to assist with planning.

coming soon

Complete.

2B

Transition Champs into a student-athlete dining hall.

completed checkmark

Champs rebranded, and enhanced student-athlete meals introduced in fall 2017.

2C

Enhance access to higher-quality nutritional meals and between-meal snacks for student-athletes.

completed checkmark

Dining services implemented snack spread in summer during lift periods, and enhanced Champs' menus.

2D

Educate student-athletes on selection of food choices at Champs.

completed checkmark

Proteins, carbohydrates, fruits and vegetables, and high-calorie and high-fat foods are labelled and color coded. Info graphics explaining introduced fall 2017.

2E

Determine staffing level of an athletic-department nutritionist.

completed checkmark

Full-time nutritionist Charles Ashford was hired in June 2017. Sports nutrition intern added summer 2018.

2F

Establish a nutritional supplement program.

completed checkmark

Implemented training table option in fall 2017. Budget allocations for food/supplements/enhancements for all sports. Partnered with Coca-Cola and Fairlife for Core Power recovery shakes. Secured collegiate-based pricing and free refrigerators for facilities. Partnered with Klean to use NSF-certified supplements for quality and safety assurance.

2G

Determine appropriate staffing levels in strength and conditioning.

completed checkmark

Strength and conditioning staff reorganization completed in summer 2017.

2H

Assess facilities and identify opportunities in facility master plan to accommodate greater space.

coming soon

Complete.


GOAL 3: Develop a comprehensive plan and enhance resources to foster academic success for all student-athletes

3A

Add a learning specialist for student-athletes with learning disabilities and academic challenges.

completed checkmark

Full-time learning specialist was hired on January 1, 2017

3B

Work with campus leadership on scheduling to help student-athletes complete courses while also competing.

in progress

In progress.

3C

Assess facility needs for a first-class academic support system.

in progress

In progress.

3D

Establish department goals/metrics in APR, graduation rates, student-athlete GPA / retention.

completed checkmark

Ninety-percent graduation success rate; department GPA of 3.0 or higher; improved APR to ensure qualification for NCAA funding.


GOAL 4: Solidify and strengthen relationships between the university and athletics

4A

Athletic honors reception for student-athletes.

completed checkmark

Initial reception hosted in spring 2018.

4B

Faculty highlight at every home football, volleyball, and basketball game.

completed checkmark

Recognitions began in fall 2017.

4C

Meet and greet with Deans and department heads at a football spring practice.

completed checkmark

First meet and greet held April 5, 2017. Take place each spring and/or fall camp.

4D

Utilize athletic director suite at football games to host key campus and community leaders.

completed checkmark

Implemented in 2016.


GOAL 5: Enhance the current environment to maximize student-athlete development and success holistically

5A

Establish a process for annual online evaluations for all student-athletes.

completed checkmark

Online surveys were distributed to all student-athletes in April 2017, with 280 responses. Summary of findings presented to vice president for athletics in June 2017.

5B

Establish a process to conduct exit interviews with graduating seniors.

completed checkmark

Initial exit interviews were conducted by Christy Crutsinger, faculty athletic representative, and the Athletic Council in May 2017. Summary of finding presented to vice president for athletics in June 2017.


II. Pride And Tradition

GOAL 1: Create more meaningful opportunities and organization structure to engage UNT Letterwinners

1A

Identify UNT athletic liaison to Letterwinners Association.

completed checkmark

Hank Dickenson appointed liaison to North Texas Letterwinners Association.

1B

Complete Letterwinners Association leadership structure.

completed checkmark

Constitution completed summer 2017, initial president and at-large board of directors named, and new officers selected.

1C

Build a comprehensive database and management system of letterwinners.

in progress

Updated reports on NTLA membership provided weekly. Monthly correspondence with NTLA board via phone and email.

1D

Increase active Letterwinners Association membership, and develop annual events and ticketing strategy.

in progress

NTLA members receive discounts and HOF voting privileges.

1E

Identify athletic events and functions to highlight the Association.

completed checkmark

Special events began in September 2017. More are planned, including Champions Weekend and reunions.

1F

Create a Letterwinners Association website.

completed checkmark

The website meangreenforlife.com was launched on Aug. 7, 2017. New features, including Where Are They Now, are being posted on the site.


GOAL 2: Strengthen communication and outreach to UNT Alumni, with specific focus on those in the DFW metroplex

2A

Work with the university on consistent brand and messaging.

in progress

Branding marks updated. Transitioning licensing agreement to long-term solution. Working on study to determine future strategy.

2B

Create a young alumni program.

completed checkmark

Young Alumni ticket promotion launched in summer 2017.

2C

Develop a UNT athletics multimedia messaging/marketing campaign.

in progress

In progress.

2D

Create student club for future alumni.

in progress

In progress.


GOAL 3: Create a deeper connection and outreach strategy with the local and regional community to fuel greater attendance at games and meaningful relationships to UNT and UNT Athletics

3A

Define the North Texas Athletic community and build a 12-month involvement plan.

in progress

In progress.

3B

Work with coaches on outreach and community service plans.

completed checkmark

Complete.

3C

Expand events hosted on campus and in athletic venues to expose more people to UNT and UNT Athletics.

in progress

In progress.

3D

Develop a Mean Green Business Pack marketed to local businesses.

in progress

Expected to be implemented fall 2019.

3E

Continue to improve and develop the entertainment value of attending Mean Green events.

in progress

In progress.


GOAL 4: Do a better job of telling our story and educating students, alumni, and fans about who we are

4A

Create a data-collection link on the website that encourages fans to tell their stories.

in progress

Expected to be implemented summer 2019.

4B

Expand coverage of human-interest stories on coaches and student-athletes.

completed checkmark

North Texas "Born and Bred" video series highlighting players launched in July 2017, and additional features being added to meangreensports.com and meangreenforlife.com.


GOAL 5: Become a first choice for prospective students, student-athletes, and for those looking for family entertainment in the DFW area

5A

Establish a game-day experience committee.

completed checkmark

Creative Committee established in summer 2017. First meeting held in July 2017.

5B

Establish ticket plans to make UNT athletic events more affordable.

completed checkmark

Family 4 Pack launched fall 2017. Mini Packs offered 2018. Payment plans available.

5C

Target elementary, middle school, and high school attendance at games and increase on-campus visits.

completed checkmark

First events held in 2017, including FCA Fields of Faith and Mean Green Fan Fest.


III. Fiscal Accountability And Transparency

GOAL 1: Establish budgetary processes that ensure more efficient short term and long term planning

1A

Work with head coaches and department heads on a zero-based budgeting process.

completed checkmark

Completed in July 2017 for financial year 2018 budget cycle.

1B

Benchmark revenues and expenditures with C-USA, Group of Five, and relevant peers.

completed checkmark

Complete.

1C

Establish three- and five-year budget models.

in progress

In progress.

1D

Implement sport-program administrator communication and oversight.

completed checkmark

Completed and assigned in May 2017.


GOAL 2: Provide greater transparency with campus leadership, donors, and fans regarding athletic department performance

2A

Provide overview of department revenues and expenses for North Texas Athletics Annual Report.

completed checkmark

Complete.

2B

Explore a web-based feedback portal for fans, alumni, and donors related to their experience.

completed checkmark

Implemented feedback form through meangreensports.com.


IV. Invest In Excellence: Win With People

GOAL: Establish a culture that invests in and rewards excellence

A

Develop an incentive plan for employees that rewards excellence.

completed checkmark

Completed January 2018.

B

Develop approach to expressing appreciation for a job well done throughout the department.

completed checkmark

Birthday cards sent from athletic director to office staff. Working with HR to highlight star performers. Staff meetings highlight departmental successes.

C

Prepare leaders and build greater loyalty among the staff.

in progress

In progress.

D

Conduct an annual staff retreat prior to each school year.

completed checkmark

First staff retreat, with guest speaker Chad Hennings, held summer 2017.

E

Work with finance to establish professional development budgets for each sport and department.

completed checkmark

Zero-based budgeting process completed summer 2017. Increases provided across all sports in various operational areas, with professional and leadership development one area of focus.

F

Establish a mentoring program for aspiring athletic administrators.

in progress

Expected to be completed January 2019.

G

Create a social event calendar for departmental staff.

completed checkmark

Introduced January 2017.


V. Competitive Excellence

GOAL 1: Outline competitive expectations for each sport that are consistent with resource allocation across Conference USA

1A

Work with coaches to develop championship plans.

in progress

Expected to be completed 2019.

1B

Develop evaluation tool for coaches that promotes accountability and progress.

completed checkmark

Complete.

1C

Research Directors’ Cup scoring structure.

completed checkmark

Complete.

1D

Complete facility master plan.

completed checkmark

Light The Tower Master Plan unveiled fall 2018.


GOAL 2: Attract and recruit exceptional student-athletes with high character and commitment to excellence and hard work

2A

Work with coaches and campus leadership to identify accolades and strengths/selling-points for recruiting.

completed checkmark

Completed August 2018.

2B

Evaluate and develop a comprehensive recruiting strategy.

in progress

Updates underway regarding official/unofficial visits to all sports.


VI. Program Integrity

GOAL 1: Maintain a comprehensive, effective compliance program that provides innovative solutions and exceptional service in delivering the expectations set forth by the NCAA, C-USA, and the University of North Texas

1A

Annually review and enhance educational efforts to address compliance issues.

completed checkmark

Completed summer 2018.

1B

Conduct a compliance review every five years.

completed checkmark

Completed summer 2018.

1C

Benchmark all compliance efforts and staffing levels against peer institutions.

completed checkmark

Completed fall 2018.

1D

Gather feedback from coaches and constituents to update compliance policies and procedures.

completed checkmark

Completed fall 2018.


GOAL 2: Create an environment that embraces diversity and inclusion

2A

Conduct a comprehensive Title IX review.

in progress

Expected to be completed summer 2019.

2B

Enhance training opportunities in diversity and inclusion.

completed checkmark

Completed enhanced training with Office of Equal Opportunity spring 2018.

2C

Assess athletic facilities to provide necessary accommodations.

completed checkmark

Complete.


GOAL 3: Maintain a comprehensive educational support structure to ensure the highest levels of academic integrity among student-athletes

3A

Annually review and enhance academic support policies and procedures.

completed checkmark

Completed overhaul of academic policies July 2018.

3B

Establish clear expectations for campus partners that assist with NCAA compliance.

completed checkmark

Complete.


VII. Fan Experience

GOAL 1: Create simplified access for any fan to acquire tickets, food, parking and other game-day amenities.

1A

Review and add point-of-sale locations on gameday.

completed checkmark

Completed. Added two beer kiosks to enhance service; two additional registers at west concourse North Texas Cantina, our busiest stand; added eight hawkers to sell bottled beverages and Lemon Chills in the stands.

1B

Allow all transaction locations to accept credit cards or other newer payment methods.

in progress

In progress. All concession locations, with exception of funnel cake kiosks, accept credit cards. Looking into cost/benefit of portable credit card units in future.

1C

Simplify the ticket-buying and donation process.

completed checkmark

Paciolan implemented summer 2018, speeding up process for fans.

1D

Further implement the online seat-selection process.

completed checkmark

Paciolan implemented summer 2018, speeding up process for fans.

1E

Evolve student ticketing to be completely mobile.

completed checkmark

Student ticketing handled through mobile app.


GOAL 2: Utilize technology as appropriate to engage and enhance fan interaction

2A

Update in-venue Wi-Fi and video screen technology throughout new facilities.

in progress

Expected to be completed fall 2019.

2B

Implement mobile-based concession options.

in progress

Researching vendors and solutions available.

2C

Implement technology to better engage the fan base.

in progress

In progress.

2D

Improve live streaming with enhanced production and technology upgrades.

completed checkmark

Completed upgrades of equipment.

2E

Emphasize data analytics, collection, and cleaning to better understand fan behavior.

completed checkmark

Football and basketball fan surveys conducted; transitioning to Paciolan.

2F

Personalize and segment all data to target larger groups.

in progress

In progress.


GOAL 3: Build a unique game-day experience in all venues that extends beyond the sidelines

3A

Create hospitality areas throughout all facilities.

completed checkmark

Cabanas, Touchdown Terrace added at Apogee Stadium. Loge Boxes added at Super Pit. Revamped student tailgating implemented for 2018.

3B

Extend the game-day experience beyond the playing surface.

completed checkmark

Enhanced branding in concession areas, such as souvenir popcorn tubs and French fry cups. Added to Apogee menu for 2017: The Big Scrappy, The Wrecker, chicken tenders, waffle fries.

3C

Implement unique traditions and Instagramable moments.

completed checkmark

Completed Mean Joe Greene statue in front of Apogee Stadium, Mean Green signage, and Super Pit renovation.

3D

Add a wireless camera to showcase fans attending games.

in progress

Expected to be completed fall 2018.


GOAL 4: Implement concentrated efforts among all staff to enhance customer service at all venues

4A

Implement a Mean Green Standard customer-service program.

completed checkmark

Mean Green Standard finalized in summer 2017, and shared with departmental staff in July 2017.

4B

Add a club and suite will-call window at Apogee Stadium.

completed checkmark

Increased will call booths and greatly improved flow and fan experience.

4C

Increase parking options for all home events to include neighborhood partner locations.

in progress

Expected to be completed fall 2018.

4D

Add satellite parking lots and improve navigational signage.

completed checkmark

Uber and Lyft drop off/pick up location established in Lot 35. Navigational signage plans finalized with North Texas Police Department and City of Denton.

4E

Develop fans and businesses into brand champions.

in progress

In progress.


GOAL 5: Develop deeper relationships with all fans to express our gratitude for their commitment to Mean Green Athletics

5A

Build plan for stewardship and follow-up.

completed checkmark

Established new stewardship matrix in spring 2018.

5B

Create a rewards program for fans across all sporting events.

in progress

Testing feasibility through MGSF referral program.

5C

Grow partnerships with Denton youth and businesses.

completed checkmark

Complete.

5D

Build on student-engagement plan to extend to young alums.

completed checkmark

Two free season tickets for basketball and football and discounted Mean Green Scholarship Fund membership available to alumni who graduated in last year. Graduates from last five years eligible for Young Alumni section at Apogee Stadium.

5E

Drive student-athlete involvement on campus and in the community.

completed checkmark

SAAC Retreat held on August 26, 2017. Additional events and service projects scheduled.


VIII. Revenue Generation

GOAL: Develop a revenue plan that enables the pursuit of goals outlined in this strategic plan

A

Finalize multi-media rights deal to increase guaranteed revenue at least 50 percent annually.

completed checkmark

Completed memorandum of understanding in spring 2017.

B

Increase Mean Green Scholarship Fund membership 100 percent over the next five years.

in progress

In progress.

C

Increase Mean Green Scholarship Fund donations 100 percent over the next five years.

in progress

In progress.

D

Increase outside event revenue from $50k annually to $150k.

in progress

In progress.

E

Increase ticket revenue 100 percent over the next five years.

completed checkmark

Completed in 2018.

F

Negotiate new apparel/equipment agreement.

completed checkmark

Completed in 2018.

G

Develop athletics capital campaign for facility master plan.

completed checkmark

Light The Tower Master Plan unveiled in fall 2018.

H

Launch rebranded Mean Green Club focused on student-athlete scholarships.

completed checkmark

Mean Green Scholarship Fund launched in winter 2018, with website meangreenscholarshipfund.com.




MEAN GREEN ATHLETICS
BUILDING CHAMPIONS AND PREPARING LEADERS
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