The Plan

BUILDING CHAMPIONS
AND
PREPARING LEADERS

Introduction

Let me begin by expressing my appreciation to each of you for the support you give the University of North Texas and our athletic programs. I am humbled to serve as your Vice President and director of athletics. Your continued support and commitment to our student-athletes make the goals in our strategic plan realistic and achievable.

Our journey to create this strategic plan began with the development of a formal mission statement. It was important that it reflect our values and aspirations, but also for it to be simple and concise. Through this process, we came to define our mission to build champions and prepare leaders through the pursuit of perfection in athletics, academics and life. We will do that by placing an emphasis on the support of our student-athletes. Our focus will be on their growth and development as people, as students, and as competitors. By continuing to invest in the growth and development of our support for student-athlete resources, we will become leaders and champions, in competition and all areas of life.

While this strategic plan is an important planning tool and road map for our future, we also recognize the need for continual assessment and flexibility along this way. We are also committed to maintaining communication, accountability, and transparency with all of our stakeholders during our journey.

The leadership and collaboration throughout the strategic planning process are evidence of what we can and will accomplish together in the days ahead. While our planning process has involved numerous revisions and edits to ensure our goals are feasible and our message is clear, we welcome your feedback and covet your continued support and engagement.

Wren Baker
Wren Baker
Vice President and Director of Athletics

I. Student-Athlete Experience

GOAL 1

Enhance Leadership And Life Skills Programming To Build Champions and Prepare Leaders For Life After Athletics

1A

Add a staff position devoted to leadership development and life skills.




Status

Pending

1B

Develop a new, comprehensive student-athlete and family-orientation program to be conducted each summer/fall during new student orientation.




Status

Pending

1C

Create a broad-based curriculum that addresses post-college life skills (etiquette, banking, insurance, money management, etc.), career development (job placement, internship opportunities, etc.), community service, leadership development, nutrition, etc.




Status

Complete

1D

Expand opportunities for the Student-Athlete Advisory Committee to assist with key departmental initiatives.




Status

In progress

GOAL 2

Maintain High-Quality Athletic Training, Sports Medicine, Athlete Performance, Psychological, And Nutritional Services And Support To Our Student-Athletes

Develop a plan for the continuous improvement of dietary options for student-athletes to realize optimal performance.

2A

Take campus dining personnel to tour other athletic training tables to assist with planning.




Status

Pending

2B

Transition Champs into a student-athlete dining hall.




Status

In progress

2C

Enhance the access to higher-quality nutritional meals and between-meal snacks for student-athletes.




Status

Complete

2D

Create a system to assist the education and ease of selection of food choices for student-athletes at Champs.




Status

Complete

2E

Evaluate and determine appropriate staffing level of a nutritionist housed within the athletic department.




Status

Complete

2F

Establish a comprehensive nutritional supplement program available to all student-athletes.




Status

In progress

Develop a comprehensive plan to ensure adequate facilities and resources are allocated to promote the highest levels of safe physical development.

2G

Evaluate and determine appropriate staffing levels in the area of strength and conditioning with a focus on providing the highest levels of sport specific development for our student-athletes.




Status

Complete

2H

Assess existing facilities and identify opportunities in facility master plan to accommodate greater access to space and equipment for physical development.




Status

Pending

GOAL 3

Develop a comprehensive plan and enhance resources to foster academic success for all student-athletes

3A

Create a position for a learning specialist to address the needs for student-athletes with learning disabilities and other academic challenges.




Status

Complete

3B

Work with faculty athletic representatives and campus leadership to discuss scheduling philosophy to assist students in certain majors to complete courses needed for their degree while also competing in their specific season.




Status

In progress

3C

Assess ideal facility needs to provide a first-class academic support system that meets the needs of student-athletes and moves them towards graduation.




Status

Pending

3D

Establish department goals/metrics in APR, graduation rates, student-athlete GPA / retention.




Status

Pending

GOAL 4

Solidify and strengthen relationships between the university and athletics

4A

Athletic honors reception for student-athletes with a 3.0 or higher.




Status

In progress

4B

Faculty highlight – recognize faculty on field/court every home game in football, volleyball and basketball.




Status

In progress

4C

Meet and greet with Deans and departments heads at a select football spring practice.




Status

Pending

4D

Utilize athletic director suite at football games to host key campus and community leaders.




Status

Complete

GOAL 5

Enhance the current environment to maximize student-athlete development and success holistically

5A

Establish a process to conduct annual online program evaluations for all student-athletes.




Status

Complete

5B

Establish a process with the athletic committee to conduct in-person exit interviews with all graduating seniors each semester.




Status

Complete

II. Pride And Tradition

GOAL 1

Create more meaningful opportunities and organization structure to engage UNT Letterwinners

1A

Identify UNT athletic liaison who will work with the Letterwinners Association.




Status

Complete

1B

Complete Letterwinners Association leadership structure outlined in the constitution.




Status

In progress

1C

Build a comprehensive database of letterwinners and select a management system that will allow for communication and transactions with membership.




Status

In progress

1D

Increase active Letterwinners Association membership year over year. Work with marketing to create consistent, annual events focused on Letterwinners Association members, which include a comprehensive ticketing strategy.




Status

In progress

1E

Identify key athletic events and functions to highlight the Association, such as presentation of letter awards to student-athletes, UNT Hall of Fame induction, student-athlete awards banquet, etc.




Status

Complete

1F

Create an Association website that eases communication and outreach for all UNT Letterwinners Association members.




Status

Complete

GOAL 2

Strengthen communication and outreach to UNT Alumni, with specific focus on those in the DFW metroplex

2A

Work with the university to identify a consistent brand and messaging for each year. Evaluate branding efforts moving forward (i.e. North Texas, UNT, Mean Green, etc.).




Status

Pending

2B

Create a young alumni program that engages recent graduates and families through season-ticket offerings, hospitality, social engagements, and shared experiences.




Status

Complete

2C

Develop a messaging/marketing campaign that highlights UNT and UNT Athletics through print, video, social media, and other digital platforms.




Status

In progress

2D

Enhance student engagement/fan experience (future alumni) with the creation of a unique student club that provides access to hospitality areas, special events, communication from coaches and administrators, and unique in-game experiences for members.




Status

In progress

GOAL 3

Create a deeper connection and outreach strategy with the local and regional community to fuel greater attendance at games and meaningful relationships to UNT and UNT Athletics

3A

Define the extent of the North Texas Athletic community and build a comprehensive, 12 month community involvement plan.




Status

Pending

3B

Work with coaches to streamline outreach and community service plans for each sport/program to maximize our visibility and presence in the community.




Status

Pending

3C

Expand events hosted on campus and in athletic venues in order to expose more people to UNT and UNT Athletics (i.e. movie night at Apogee, concerts, playoff games, etc.).




Status

Pending

3D

Develop a Mean Green Business Pack that can be marketed to local businesses to showcase their Mean Green spirit (i.e. flags, banners, t-shirts for staff, ticket allotment, etc.).




Status

Pending

3E

Continue to improve and develop the entertainment value of attending Mean Green sporting events (expand video, diverse fan engagement experiences from start to finish, customer service focus throughout all aspects of contests, etc.).




Status

In progress

GOAL 4

Do a better job of telling our story and educating students, alumni, and fans about who we are

4A

Create a data collection link on the website that encourages fans to tell their story and what it means to be Mean Green.




Status

Pending

4B

Expand coverage of human interest stories on coaches and student-athletes that we can distribute throughout the campus, community, and in our venues.




Status

In progress

GOAL 5

Become a first choice for prospective students, student-athletes, and for those looking for family entertainment in the DFW area

5A

Establish a game-day experience committee of students, alumni, and individuals in the entertainment community to help create a more energetic and electric game-day experience.




Status

Complete

5B

Establish ticket opportunities, family-pack pricing, payment plans, and other discounts to make attending UNT Athletic events affordable for all stakeholders.




Status

In progress

5C

Continue to work with area schools to target elementary, middle school, and high school attendance at games, on-campus visits by UNT teams, and working with other entities to expose students to the UNT campus (i.e. FCA Fields of Faith event at Apogee).




Status

Complete

III. Fiscal Accountability And Transparency

GOAL 1

Establish budgetary processes that ensure more efficient short term and long term planning

1A

Work with head coaches and department heads to go through a zero-based budgeting process in the spring of 2017 to help right size all athletic department budgets.




Status

Complete

1B

Benchmark revenues and expenditures with C-USA, Group of Five, and other relevant peers to provide guidance through the budgeting process and our desired place in the intercollegiate athletic landscape.




Status

In progress

1C

Establish three- and five-year budget models to assist with future planning and to identify revenue needs.




Status

In progress

1D

Implement sport-program administrator communication and oversight with head coaches to ensure budget goals are met.




Status

Complete

GOAL 2

Provide greater transparency with campus leadership, donors, and fans regarding athletic department performance

2A

Provide high-level overview of department revenues and expenses to be communicated through the North Texas Athletics Annual Report.




Status

In progress

2B

Explore the creation of a web-based feedback portal for fans, alumni, and donors to submit work orders related to their experience.




Status

In progress

IV. Invest In Excellence: Win With People

GOAL

Establish a culture that invests in and rewards excellence

A

Develop a comprehensive incentive plan for all employees that rewards excellence and the accomplishment of stated goals.




Status

In progress

B

Develop a proactive approach to expressing appreciation for a job well done throughout the department that is timely and meaningful.




Status

In progress

C

Prepare leaders and build greater loyalty among the staff.




Status

Pending

D

Conduct an annual staff retreat prior to each school year that provides opportunities to learn about the vision of the department and to create ownership in the process.




Status

Complete

E

Work with finance to establish professional development budgets for each sport and department within athletics to ensure ongoing education and leadership development.




Status

Complete

F

Establish a mentoring program that provides opportunities for aspiring athletic administrators to gain greater insight into the various operations within the athletic department.




Status

In progress

G

Create a social-event calendar for departmental staff to build greater teamwork and comradery (staff outings, monthly birthday celebrations, etc.).




Status

Complete

V. Competitive Excellence

GOAL 1

Outline competitive expectations for each sport that are consistent with resource allocation across Conference USA

1A

Work with coaches to develop sport-specific championship plans for success (scheduling, recruiting, staffing, etc.).




Status

In progress

1B

Develop comprehensive evaluation tool for coaches that promotes accountability and progress in key strategic areas identified in this plan (competitive, student-athlete experience, community engagement/fundraising, academic success, recruiting, staff development, etc).




Status

In progress

1C

Research Directors’ Cup scoring structure to help inform ongoing decisions regarding sport sponsorship to maximize competitiveness across the landscape.




Status

In progress

1D

Complete facility master plan to assist with determining and prioritizing future facility needs that will support competitive success in each of our programs.




Status

In progress

GOAL 2

Attract and recruit exceptional student-athletes with high character and commitment to excellence and hard work

2A

Work with coaches and campus leadership to identify a list of accolades and major strengths/selling-points of UNT, North Texas Athletics, and Denton to be used in recruiting.




Status

In progress

2B

Evaluate and develop a comprehensive recruiting strategy that can be leveraged by all sports to assist in making UNT a top choice within Group of Five institutions in Texas and neighboring states (what are other schools doing, what does a quality visit entail, expectations for support staff, identify other campus partners, identify faculty and campus staff who can be advocates for athletics).




Status

In progress

VI. Program Integrity

GOAL 1

Maintain a comprehensive, effective compliance program that provides innovative solutions and exceptional service in delivering the expectations set forth by the NCAA, C-USA, and the University of North Texas

1A

Annually review and enhance comprehensive educational efforts to address compliance issues: coaches and athletic staff; campus partners (i.e. admissions, financial aid, registrar); student-athletes; and representatives of athletic interests.




Status

In progress

1B

Conduct a comprehensive compliance review every five years with implementation of appropriate recommendations and strategies.




Status

Pending

1C

Benchmark all compliance efforts and staffing levels against conference and other appropriate peer institutions and implement enhanced strategies to position North Texas athletics favorably among those institutions.




Status

In progress

1D

Gather feedback annually from coaches and constituents in order to effectively update existing policies and procedures to ensure greater work efficiency in NCAA compliance.




Status

In progress

GOAL 2

Create an environment that embraces diversity and inclusion

2A

Conduct a comprehensive Title IX review to ensure continued progress and compliance.




Status

In progress

2B

Evaluate and enhance educational training opportunities in diversity and inclusion for staff, coaches, and student-athletes.




Status

In progress

2C

Assessment of athletic facilities (restrooms, locker rooms, showers, etc.) and changes needed to adequately provide necessary accommodations for all student-athletes.




Status

In progress

GOAL 3

Maintain a comprehensive educational support structure to ensure the highest levels of academic integrity among student-athletes

3A

Annually review and enhance academic support policies, procedures, and training for academic support staff and tutors.




Status

In progress

3B

Establish clear expectations within job descriptions for campus partners that assist with NCAA compliance-related functions (i.e. registrar, admissions, financial aid, etc.).




Status

Pending

VII. Fan Experience

GOAL 1

Create simplified access for any fan to acquire tickets, food, parking, and other game-day amenities.

1A

Review and add point-of-sale locations on gameday.




Status

Complete

1B

Allow all transaction locations to accept credit cards or other newer payment methods.




Status

In progress

1C

Simplify the ticket-buying and donation process while further educating fans.




Status

In progress

1D

Further implement the online seat-selection process.




Status

In progress

1E

Evolve student ticketing to be completely mobile.




Status

Pending

GOAL 2

Utilize technology as appropriate to engage and enhance fan interaction

2A

Update in-venue Wi-Fi and video screen technology throughout new facilities.




Status

Pending

2B

Implement mobile-based concession options.




Status

In progress

2C

Implement technology to better engage the fan base (i.e. apps, iBeacon, virtual reality, touch screens).




Status

Pending

2D

Improve live streaming with enhanced production and technology upgrades.




Status

In progress

2E

Emphasize data analytics, collection, and cleaning to better understand fan behavior.




Status

Pending

2F

Personalize and segment all data in order to target larger groups of constituents.




Status

In progress

GOAL 3

Build a unique game-day experience in all venues that extends beyond the sidelines

3A

Create unique hospitality areas throughout all facilities (i.e. party zones, family areas, etc.).




Status

In progress

3B

Build the game-day experience from the field/court to extend beyond the playing surface (ie: amenities on concourse, branding, food offerings, etc.).




Status

In progress

3C

Implement unique traditions and Instagramable moments.




Status

In progress

3D

Add a wireless camera to showcase fans attending games.




Status

Pending

GOAL 4

Implement concentrated efforts among all staff to enhance customer service at all venues

4A

Implement a Mean Green Standard customer-service program.




Status

Complete

4B

Add a club and suite will-call window at Apogee Stadium.




Status

Pending

4C

Increase parking options for all home events to include neighborhood partner locations.




Status

Pending

4D

Add satellite parking lots and improve navigational signage approaching facilities on gameday.




Status

Complete

4E

Develop fans and businesses into “Brand Champions.”




Status

In progress

GOAL 5

Develop deeper relationships with all fans to express our gratitude for their commitment to Mean Green Athletics

5A

Build comprehensive plan for stewardship and follow-up.




Status

In progress

5B

Create a rewards program for fans across all sporting events.




Status

Pending

5C

Grow partnerships with Denton youth and businesses.




Status

Pending

5D

Build on student-engagement plan to extend to young alums.




Status

Pending

5E

Drive student-athlete involvement on campus and in the local community.




Status

Complete

VIII. Revenue Generation

GOAL

Develop a revenue plan that enables the pursuit of goals outlined in this strategic plan

A

Finalize multi-media rights deal to increase guaranteed revenue through corporate partnership agreements by at least 50 percent annually.




Status

Pending

B

Increase Mean Green Club membership 100 percent over the next five years.




Status

In progress

C

Increase Mean Green Club donations 100 percent over the next five years.




Status

In progress

D

Increase outside event revenue from $50k annually to $150k.




Status

In progress

E

Increase ticket revenue 100 percent over the next five years.




Status

In progress

F

Negotiate new apparel/equipment agreement that maximizes discounts, free product, and potential revenues while bringing all UNT athletic programs under one agreement for brand consistency.




Status

In progress

G

Develop athletics capital campaign focused on funding strategic priorities outlined in the facility master plan that include both new construction and renovation of existing facilities.




Status

Pending

H

Launch rebranded Mean Green Club focused on enhanced support needed for student-athlete scholarships.




Status

Pending

MEAN GREEN ATHLETICS
BUILDING CHAMPIONS AND PREPARING LEADERS
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