Our Progress

BUILDING CHAMPIONS
AND
PREPARING LEADERS

Focus Areas Progress

Goals Progress

I. Student-Athlete Experience

GOAL 1: Enhance Leadership And Life Skills Programming To Build Champions and Prepare Leaders For Life After Athletics

1A

Add a staff position devoted to leadership development and life skills.

Expected to be added fall 2018.

1B

Develop a student-athlete and family-orientation program.

Expected to be completed fall 2018.

1C

Create a curriculum that addresses post-college life.

Revamped mandatory orientation class for all freshmen and transfer student-athletes. Expanding additional life skills programming and Title Tuesday programing for 2017-18.

1D

Expand opportunities for the Student-Athlete Advisory Committee.

Expected to be completed January 2018.


GOAL 2: Maintain High-Quality Athletic Training, Sports Medicine, Athlete Performance, Psychological, And Nutritional Services And Support To Our Student-Athletes

2A

Tour other athletic training tables to assist with planning.

Scheduled for early 2018.

2B

Transition Champs into a student-athlete dining hall.

Rebranding of Champs is underway, and initial plans for enhanced student-athlete meals will be implemented for fall 2017.

2C

Enhance access to higher-quality nutritional meals and between-meal snacks for student-athletes.

Dining services implemented snack spread in summer during lift periods, and enhanced Champs's menus. Will expand further in fall 2017.

2D

Educate student-athletes on selection of food choices at Champs.

Proteins, carbohydrates, fruits and vegetables, and high-calorie and high-fat foods are labelled and color coded. Info graphics explaining each are being updated for fall 2017.

2E

Determine staffing level of an athletic-department nutritionist.

Full-time nutritionist Charles Ashford was hired in June 2017.

2F

Establish a nutritional supplement program.

Scheduled to be completed June 2018.

2G

Determine appropriate staffing levels in strength and conditioning.

Strength and conditioning staff reorganization completed in summer 2017.

2H

Assess facilities and identify opportunities in facility master plan to accommodate greater space.

Pending.


GOAL 3: Develop a comprehensive plan and enhance resources to foster academic success for all student-athletes

3A

Add a learning specialist for student-athletes with learning disabilities and academic challenges.

Full-time learning specialist was hired on January 1, 2017

3B

Work with campus leadership on scheduling to help student-athletes complete courses while also competing.

In progress.

3C

Assess facility needs for a first-class academic support system.

Pending.

3D

Establish department goals/metrics in APR, graduation rates, student-athlete GPA / retention.

Expected to be completed January 2018.


GOAL 4: Solidify and strengthen relationships between the university and athletics

4A

Athletic honors reception for student-athletes.

Initial reception anticipated in Spring 2018.

4B

Faculty highlight at every home football, volleyball, and basketball game.

Reconginitions to begin at home football games in 2017. Dates selected for volleyball and soccer to recognize faculty/staff. Date for basketball to be finalized by November 1, 2017.

4C

Meet and greet with Deans and department heads at a football spring practice.

Pending.

4D

Utilize athletic director suite at football games to host key campus and community leaders.

Completed for 2016. Plans in place to extend invitations for 2017 season.


GOAL 5: Enhance the current environment to maximize student-athlete development and success holistically

5A

Establish a process for annual online evaluations for all student-athletes.

Online surveys were distributed to all student-athletes in April 2017, with 280 responses. Summary of findings presented to vice president for athletics in June 2017.

5B

Establish a process to conduct exit interviews with graduating seniors.

Intial exit interviews were conducted by Christy Crutsinger, faculty athletic representative, and the Athletic Council in May 2017. Summary of finding presented to vice president for athletics in June 2017.


II. Pride And Tradition

GOAL 1: Create more meaningful opportunities and organization structure to engage UNT Letterwinners

1A

Identify UNT athletic liaison to Letterwinners Association.

Hank Dickenson appointed liason to North Texas Letterwinners Association.

1B

Complete Letterwinners Association leadership structure.

Constitution completed summer 2017. Initial president and at-large board of directors named. Elections scheduled for November 2017.

1C

Build a comprehensive database and management system of letterwinners.

In progress.

1D

Increase active Letterwinners Association membership, and develop annual events and ticketing strategy.

In progress.

1E

Identify athletic events and functions to highlight the Association.

Several events have been scheduled for the Association, the first in September 2017.

1F

Create a Letterwinners Association website.

The website meangreenforlife.com was launched on Aug. 7, 2017.


GOAL 2: Strengthen communication and outreach to UNT Alumni, with specific focus on those in the DFW metroplex

2A

Work with the university on consistent brand and messaging.

Pending.

2B

Create a young alumni program.

Recent graduate ticket promotion launched in summer 2017.

2C

Develop a UNT athletics multimedia messaging/marketing campaign.

In progress.

2D

Create student club for future alumni.

In progress.


GOAL 3: Create a deeper connection and outreach strategy with the local and regional community to fuel greater attendance at games and meaningful relationships to UNT and UNT Athletics

3A

Define the North Texas Athletic community and build a 12-month involvement plan.

Pending.

3B

Work with coaches on outreach and community service plans.

Pending.

3C

Expand events hosted on campus and in athletic venues to expose more people to UNT and UNT Athletics.

Pending.

3D

Develop a Mean Green Business Pack marketed to local businesses.

Pending.

3E

Continue to improve and develop the entertainment value of attending Mean Green events.

In progress.


GOAL 4: Do a better job of telling our story and educating students, alumni, and fans about who we are

4A

Create a data-collection link on the website that encourages fans to tell their stories.

Pending.

4B

Expand coverage of human-interest stories on coaches and student-athletes.

North Texas "Born and Bred" video series highlighting players launched in July 2017.


GOAL 5: Become a first choice for prospective students, student-athletes, and for those looking for family entertainment in the DFW area

5A

Establish a game-day experience committee.

Creative Committee established in summer 2017. First meeting held in July 2017.

5B

Establish ticket plans to make UNT athletic events more affordable.

In progress.

5C

Target elementary, middle school, and high school attendance at games and increase on-campus visits.

First events scheduled: FCA Fields of Faith for October 2017 in Apogee Stadium; Mean Green Fan Fest held August 22.


III. Fiscal Accountability And Transparency

GOAL 1: Establish budgetary processes that ensure more efficient short term and long term planning

1A

Work with head coaches and department heads on a zero-based budgeting process.

Completed in July 2017 for financial year 2018 budget cycle.

1B

Benchmark revenues and expenditures with C-USA, Group of Five, and relevant peers.

In progress.

1C

Establish three- and five-year budget models.

Expected to be completed January 2018.

1D

Implement sport-program administrator communication and oversight.

Completed and assigned in May 2017.


GOAL 2: Provide greater transparency with campus leadership, donors, and fans regarding athletic department performance

2A

Provide overview of department revenues and expenses for North Texas Athletics Annual Report.

Expected to be completed January 2018.

2B

Explore a web-based feedback portal for fans, alumni, and donors related to their experience.

In progress.


IV. Invest In Excellence: Win With People

GOAL: Establish a culture that invests in and rewards excellence

A

Develop an incentive plan for employees that rewards excellence.

Expected to be completed January 2018.

B

Develop approach to expressing appreciation for a job well done throughout the department.

Expected to be completed September 2017.

C

Prepare leaders and build greater loyalty among the staff.

Pending.

D

Conduct an annual staff retreat prior to each school year.

Staff retreat held on July 28, 2017. Chad Hennings was guest speaker. Strategic plan unveiled with staff.

E

Work with finance to establish professional development budgets for each sport and department.

Zero-based budgeting process completed summer 2017. Increases provided across all sports in various operational areas, with professional and leadership development one area of focus.

F

Establish a mentoring program for aspiring athletic administrators.

Expected to be completed January 2018.

G

Create a social event calendar for departmental staff.

Introduced January 2017.


V. Competitive Excellence

GOAL 1: Outline competitive expectations for each sport that are consistent with resource allocation across Conference USA

1A

Work with coaches to develop championship plans.

Expected to be completed summer 2018.

1B

Develop evaluation tool for coaches that promotes accountability and progress.

Expected to be completed summer 2018.

1C

Research Directors’ Cup scoring structure.

In progress.

1D

Complete facility master plan.

Expected to be completed fall 2017.


GOAL 2: Attract and recruit exceptional student-athletes with high character and commitment to excellence and hard work

2A

Work with coaches and campus leadership to identify accolades and strengths/selling-points for recruiting.

Expected to be completed January 2018.

2B

Evaluate and develop a comprehensive recruiting strategy.

Expected to be completed fall 2018.


VI. Program Integrity

GOAL 1: Maintain a comprehensive, effective compliance program that provides innovative solutions and exceptional service in delivering the expectations set forth by the NCAA, C-USA, and the University of North Texas

1A

Annually review and enhance educational efforts to address compliance issues.

In progress.

1B

Conduct a compliance review every five years.

Spring 2018.

1C

Benchmark all compliance efforts and staffing levels against peer institutions.

In progress.

1D

Gather feedback from coaches and constituents to update compliance policies and procedures.

In progress.


GOAL 2: Create an environment that embraces diversity and inclusion

2A

Conduct a comprehensive Title IX review .

Expected to be completed Summer 2018

2B

Enhance training opportunities in diversity and inclusion.

In progress.

2C

Assess of athletic facilities to provide necessary accommodations.

Expected to be completed September 2018.


GOAL 3: Maintain a comprehensive educational support structure to ensure the highest levels of academic integrity among student-athletes

3A

Annually review and enhance academic support policies and procedures.

In progress.

3B

Establish clear expectations for campus partners that assist with NCAA compliance.

January 2018.


VII. Fan Experience

GOAL 1: Create simplified access for any fan to acquire tickets, food, parking and other game-day amenities.

1A

Review and add point-of-sale locations on gameday.

Completed. Added two beer kiosks to enhance service; two additional registers at west concourse North Texas Cantina, our busiest stand; added eight hawkers to sell bottled beverages and Lemon Chills in the stands.

1B

Allow all transaction locations to accept credit cards or other newer payment methods.

In progress. All concession locations, with exception of funnel cake kiosks, can accept credit card payment starting fall 2017. Looking into cost/benefit to provide portable credit card units in future.

1C

Simplify the ticket-buying and donation process.

Expected to be completed September 2018.

1D

Further implement the online seat-selection process.

In progress.

1E

Evolve student ticketing to be completely mobile.

Pending.


GOAL 2: Utilize technology as appropriate to engage and enhance fan interaction

2A

Update in-venue Wi-Fi and video screen technology throughout new facilities.

Pending.

2B

Implement mobile-based concession options.

Researching vendors and solutions available. Target of 9/1/2018 for decision if cost effective.

2C

Implement technology to better engage the fan base.

Pending.

2D

Improve live streaming with enhanced production and technology upgrades.

In progress.

2E

Emphasize data analytics, collection, and cleaning to better understand fan behavior.

Pending.

2F

Personalize and segment all data to target larger groups.

In progress.


GOAL 3: Build a unique game-day experience in all venues that extends beyond the sidelines

3A

Create hospitality areas throughout all facilities.

Expected to be completed September 2018.

3B

Extend the game-day experience beyond the playing surface.

Enhanced branding in concession areas, products such as souvenir popcorn tubs and french fry cups. Added to Apogee menu for 2017: The Big Scrappy, The Wrecker, chicken tenders, waffle fries.

3C

Implement unique traditions and Instagramable moments.

In progress.

3D

Add a wireless camera to showcase fans attending games.

Pending.


GOAL 4: Implement concentrated efforts among all staff to enhance customer service at all venues

4A

Implement a Mean Green Standard customer-service program.

Mean Green Standard finalized in summer 2017, and shared with departmental staff in July 2017.

4B

Add a club and suite will-call window at Apogee Stadium.

Pending.

4C

Increase parking options for all home events to include neighborhood partner locations.

Pending.

4D

Add satellite parking lots and improve navigational signage.

Uber and Lyft drop off/pick up location established in Lot 35. Navigational signage plans finalized with North Texas Police Department and City of Denton.

4E

Develop fans and businesses into brand champions.

In progress.


GOAL 5: Develop deeper relationships with all fans to express our gratitude for their commitment to Mean Green Athletics

5A

Build plan for stewardship and follow-up.

In progress.

5B

Create a rewards program for fans across all sporting events.

Pending.

5C

Grow partnerships with Denton youth and businesses.

Pending.

5D

Build on student-engagement plan to extend to young alums.

Pending.

5E

Drive student-athlete involvement on campus and in the community.

SAAC Retreat held on August 26, 2017. Calendar of events and service projects set for the 2017-18.


VIII. Revenue Generation

GOAL: Develop a revenue plan that enables the pursuit of goals outlined in this strategic plan

A

Finalize multi-media rights deal to increase guaranteed revenue at least 50 percent annually.

Completed memorandum of understanding in spring 2017.

B

Increase Mean Green Club membership 100 percent over the next five years.

In progress.

C

Increase Mean Green Club donations 100 percent over the next five years.

In progress.

D

Increase outside event revenue from $50k annually to $150k.

In progress.

E

Increase ticket revenue 100 percent over the next five years.

In progress.

F

Negotiate new apparel/equipment agreement.

In progress.

G

Develop athletics capital campaign for facility master plan.

Pending.

H

Launch rebranded Mean Green Club focused on student-athlete scholarships.

Pending.




MEAN GREEN ATHLETICS
BUILDING CHAMPIONS AND PREPARING LEADERS
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