Commit first and foremost to the comprehensive development of our student-athletes and provide the best student-athlete experience while under our care. Specific attention will be given to ensure academic, physical, mental, emotional, and social growth is realized upon graduation from the University of North Texas.

Work to broaden the Mean Green brand, increase exposure, and strengthen the depth of connection with key stakeholders. We want to inspire pride in North Texas Athletics through enhanced communication, collaboration, and engagement.

Work with key campus constituents to prioritize and allocate resources with attention to sound fiscal management principles and stewardship.

Strengthen the foundation of success for North Texas Athletics by recruiting, developing, and rewarding talent and excellence demonstrated by our staff. Excellence will be sought and rewarded as we structure athletic programs and a student-athlete experience that builds champions and prepares leaders.

Provide sports programs that are consistently and highly competitive in Conference USA and among FBS institutions.

Abide by all rules and regulations of the NCAA, Conference USA, and the university as we pursue excellence in all that we do. North Texas is committed to firm institutional control of athletics, to the academic and financial integrity of our program, and to the overall mission and values of the university.

Commit to the creation of exciting game day experiences that deliver quality entertainment value with the highest attention to exceptional customer service to all our fans.

Develop and strengthen significant revenue sources to facilitate championship level success in every facet of the athletic department.